一 、询盘回复架构一般分为以下几个部分：
1.未付款询盘回复：
这一环节是一个卖家第一次接触买家，有几个注意事项和大家分享一下：
第一主动出击，当买家下单后应及时主动与买家联系，联系内容可以按照先后顺序包括为打招呼，对产品进一步的介绍，并告知请付款以及时查看库存备货，尽快发货。下面一个不错的回复：
Hi dear friend，
First of all，thank you so much for your support and your order placed in my store。 Pls kindly be noted that all colors and sizes are available in stock and ready to be delivered in 1-2 days
I have noticed that the order you placed has not been paid please let me know what I can do for you.
In order to honor the good beginning and establishment of our long term and reliable business relationship, I will give you some samples for free for you to test the market. I am sure that you will be satisfied with our products quality and competitive price and we are confident to maintain our business relationship as we are biggest wholesaler which capable of providing quality goods, competitive price and fast delivery, quick response at the same time.
If there’s any questions，please let me know ASAP. I am looking forward to your reply and more rewarding business with you in the future.
Regards
2.已付款订单的回复：
主要内容包括确认产品的规格，尺码等等具体事宜，表现卖家的专业性下面是一个不错的例子：
Hi，there
S,M,L,XL,XXL are all available at this stage, you can do the purchase and leave me a note for the size you need, I will organize item ASAP once payment has been made Regards
3.发货后的回复：
从货物离开中国海关至买家收到货物建议每个阶段卖家都给买家发一封邮件通知买家，直到买家收到货为止。因为买家付款后都急于收到货物，而邮寄过程一般又是5-10天不确定的，因此这样随时通知买家货物状态一是表现自己商业诚信度二是及时的沟通能让买家不再急切询问。下面是一个不错的例子：
1.Dear David，
The item you order is already sent it out and the tracking number is EA935185185CN The mail status is as follows:
20071130 21:43:12
SHANGHAI
Dispatch from Sorting Center
This is the status of your order. You will get it soon. Thanks for your support and understanding.
2. UNITED STATES OF AMERICA USSFOA
Handed over to Customs
this is the status showing on EMS.Have you already get the items? If you have got the items, please let me know. Thanks
Regards
Hi there
Just a quick update, item has been sent earlier from manufacture direct and you should have received it by late this week or early next week, also as you are my first time customer, I have enclosed a pair of Columbia Coolmax hiking socks worth 15 in retail, hope you enjoy them. Any questions please let me know. And I’m willing to help anytime: P Keep in touch!
Regards
4.提醒买家给自己留评价,这是在交易结束后很重要的一环节：
Hi there,
Thanks for your continuous support to our store, and it would be appreciated if you can leave us a positive feedback and I will do the same to you. Thanks
Regards
二、买家常见问题回答：
1.推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。 Hi there,
Right now Christmas is coming, and hair straightened has a large potential market. Many buyers bought them for resale on eBay or in their own store, it‘s high profit margin product, here is our GHD mk4 STRAIGHTER link, Please click to check them our, if u want to buy more than 10pieces, we also can help u get a wholesale price. Thanks.
Regards
2.货物断货，货物偶尔的断货只要认真解释一下，买家一般能够理解，最好的办法是告诉买家自己会积极尽量帮他找到库存，同时向他介绍类似的款式供其选择。
Hi there,
We are really sorry that the bag you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty bags which have the same style. Hope you like them as well.You can click on the following link to check them out. If there’s anything I can help with, Please feel free to contact us. Thanks.
Regards
3.改完价格再次催款,很多情况买家下单后觉得运费过高，不愿意付款希望卖家能够给与折扣，下面的回复可以借鉴一下。
Hi there,
We already reset the price for you. I give you another 10% discount on top of the original shipping price. Because the price we offer is lower than the market price and as you know the shipping cost is really high, we do not make much profit from this product. Hope you are happy with it and feel free to contact me if there’s anything I also can help.
Regards
4.大量订购询问价格，大量订单询盘买家若是赶上采购季节应该是很有诚意的买家，对他们的回复要详尽一些，内容一般包括样品的价格，采购量和相应的价格，这个报价建议是包括运费的，给买家感觉是给他的一个优惠。
Hi there,
thanks for your inquiry, and we really want to do more business with you, and I think it is the best way to place an sample order which is it’s 45 usd shipping included, If 100 pieces in one order the price we can offer you is pretty much the bulk price which is 39.5 usd/piece. If you have any idea, Please let us know, and we will try our best to help you. Looking forward to your reply
Regards
5.海关问题，某些国家海关由于定期的严格检查或者罢工等问题造成邮件延误，建议及时和买家通知，及时的沟通让买家感觉你是一直在跟踪货物的状态，以免置之不理造成误会。
Hi there,
According to the news from EMS in China, large quantity of mails to England is blocked by the custom due to the inspection. For the safety of the goods I suggest to send the goods after a few days. Is it ok with you？Please let us know ASAP. Thanks Regards
6.买家几天后还没有收到货物的询问，需要及时地与快递公司联系察看货物状态。
hi Ruiz ,
we did send the package out on 2007-10-16,something's wrong happened with the shipping company ,and we have been contacting them till now .we called the package back and resent them ,the new tracking number is :111814176 it's shipped via TNT . Sorry for the trouble. You’ll get the package soon.
If there are any questions, don’t hesitate to tell me.
Regards
7．货物调换问题。
Hi there，
Thanks for the update, Ok, if you have pick the wrong size I suggest 2 options:
Option 1: Just follow the exchange policy on the item description: please post item to
the following address and let me know the tracking number ASAP
Also let me know what size you need to order, if you are unsure, please provide your Height, and Weight measurement. So we can confirm before new item sent after old one arrived
Option 2:
I can offer just $69 on the second jacket (the size you would like to upgrade to) with postage, so you can make some easy $$ and don’t have to wait for exchange item as I will just send you another invoice and send it ASAP once payment has been made :p
Please let me know which option you would like to take : p
Regards
商务报盘英语
We're willing to make you a firm offer at this price.
我们愿意以此价格为你报实盘。
We can offer you a quotation based upon the international market.
我们可以按国际市场价格给您报价。
We'll let you have the official offer next Monday.
下星期就给您正式报盘。
I come to hear about your offer for fertilizers.
我来听听你们有关化肥的报盘。
My offer was based on reasonable profit， not on wild speculations.
我的报价以合理利润为依据，不是漫天要价。
No other buyers have bid higher than this price.
没有别的买主的出价高于此价。
We can't accept your offer unless the price is reduced by 5%.
除非你们减价5%，否则我们无法接受报盘。
I'm afraid I don’t find your price competitive at all.
我看你们的报价毫无任何竞争性。
Let me make you a special offer.
好吧，我给你一个特别优惠价。
We'll give you the preference of our offer.
我们将优先向你们报盘。
This offer is based on an expanding market and is competitive.
此报盘着眼于扩大销路而且很有竞争性。
The offer holds good until 5 o'clock p.m. June 23， 2000， Beijing time. 报价有效期到19xx年6月22日下午5点，北京时间。
All prices in the price lists are subject to our confirmation.
报价单中所有价格以我方确认为准。
Our offers are for 3 days.
我们的报盘三天有效。
I'm afraid the quotation is unacceptable.
恐怕你方的报价不能接受。
We cannot make any headway with your offer.
你们的报盘未得任何进展。
We prefer to withhold quotation for a time.
我们宁愿暂停报盘。
Buyers do not welcome offers made at wide intervals.
买主不欢迎报盘间隔太久。
Now we look forward to replying to our offer in the form of counter-offer. 现在我们希望你们能以还盘的形式对我方报盘予以答复。
Your price is too high to interest buyers in counter-offer.
你的价格太高，买方没有兴趣还盘。
I'll respond to your counter-offer by reducing our price by three dollars. 我同意你们的还价，减价3元。
I appreciate your counter-offer but find it too low.
谢谢您的还价，可我觉得太低了。
Words and Phrases
firm offer
实盘
official offer
正式报价（报盘）
to make an offer for
对……报盘（报价）
to offer for
对……报价
wild speculation
漫天要价
the preference of one's offer
优先报盘
subject to
以……为条件，以……为准
make headway
有进展
at wide intervals
间隔时间太长
counter-offer
还盘，还价